It didn’t work. It
didn’t work at all. The Minister of Social Security felt personally offended
and the booking agency probably won’t hire me again.
I am talking about
the conference on the subject The Swedish Welfare State last week where I was
asked giving my point of view on the theme, looking through my Swedish American
eyes but also telling my personal story from within the welfare system. And to
some parts without the system.
Now, I am not
concerned about having offended a minister within the Swedish government. But I
do feel bad about the booking agency. For my sake and their. I don’t want them
to loose a client because of me. So, what happened?
Well, back in
September when they contacted me I asked up about the fact that my name was
under the paragraph “entertainment” in the program. I communicated that my
message wouldn’t be entertaining in that sense; my personal story wasn’t a rosy
one. They told me not to worry about it; “entertainment” was just a mark for
something different in the program. So I trusted their word.
-
Why what
happened, Sweden has always been the land of our dreams?
That was the start
of my story (a quote from a Seattle friend), and the start of the short draft
they requested and bought, back then. In my mind that very sentence made it
pretty cleat that my story would contend some criticism about the development
of the route Sweden has chosen. And a couple of weeks before the conference I
was in contact with the organizer at The Social Insurance Agency
(Försäkringskassan), we emailed my draft script back and forth and agreed on
the big lines of it. I felt safe about my message. Yet, something went wrong.
- We had requested
entertainment: you delivered a piece of opinion.
One thing is
clear. The program handed out at the conference still addressed me as
entertainment. And if you are expecting a stand up, line dance or an up lifting
success story, not only will you be disappointed, but upset. The expectations
wrong, the message wrong and I will be wrong.
My first, second
and third reaction to this disaster was terrible. Absolutely terrible. I had
felt safe in my communication with the booking agency and their client. I was
positive we had an understanding and an agreement. And it turned out we didn’t.
Also. I felt
terrible when it came to my own intentions for this day. I wanted to tell my
story in the way that it would be received well. Not only out of respect for my
own story, but for the importance of the message. This was a chance to reach
people who in their everyday work are handling people who have been struck by
life misfortunes: illness, loss of job, workplace, colleagues, context,
meaning, identification, money, simply loss of what makes you a person in this
society. And it was also a chance to reach researchers in this field and
politicians who make the decisions about the structures for our lives.
I failed. I
thought I did it so well. Starting by praising Sweden (from my heart!), ending
by praising Sweden (from my heart!). But in between I spoke my mind. I
delivered a piece of opinion, that’s true. Out of my own experience from a
country that from my view has changed for the worse when it comes to welfare.
The welfare that has been the trademark of Sweden. And by speaking up I closed
down the communication between the auditorium and me. All the nice (and true!)
things I said about Sweden weren’t received. And that remembered was me
addressing the Minister of Social Security himself. Which, turned out wasn’t
allowed.
I knew I was
walking a fine line here, right at the middle of my speech. Preparing it I was
debating sending the full script to the organizer, to get a green light. To be
safe. But then again, something stopped me. It didn’t feel right. Having being
asked to talk at a conference arranged by The Swedish Social Insurance Agency
and the Swedish Pensions Agency, other speakers all academic researchers, civil
servants and politicians, this was the heart of the Swedish welfare democracy.
It felt very wrong to have my story checked before going on stage.
I would have been
stopped. Would I have wanted that? Well, I do feel really bad for the booking
agency, although the entertainment failure has to be on their account. And it
was self-sabotage when it comes to my hypothetic future storytelling in public
matters. But, what feels like a complete failure at first, second and third
might not be in a larger perspective.
So, why did my
story close down the communication between the auditorium and me? Well, maybe
because it actually did hurt. And when things hurt, there is always the option
of shutting down. I know I had their attention. Everyone in that room watching
me while speaking. People looking up from their computers. The governor
(landshövding) stopped Facebooking. Only Ulf Kristersson (Moderate), the
Minister of Social Security looking away, half smiling. I think I had him too.
But except for the
vice chairman of the Committee for Social Insurance in the Swedish Parliament,
Tomas Eneroth (Social Democrat), who applauded my performance with an excited
hand shake, business card and a “I will contact you!”, I wasn’t inspiring and
uplifting within that auditorium comfort zone.
Maybe it wasn’t
all bad though? Maybe making the Minister of Social Security personally
offended is an accomplishment? Maybe some little piece from my story found it’s
way through the auditorium shield? A tiny needle poking around in the body? One
word sticking uncomfortably in the mind? An annoying splinter glued to the
soul? Making a teeny bit of difference after all?
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